Morocco rises above adversity, looks to hit record tourism arrivals

The snowy foothills of the High Atlas mountains in Morocco are home to several Berber villages. Picture: REUTERS/Youssef Boudlal

The snowy foothills of the High Atlas mountains in Morocco are home to several Berber villages. Picture: REUTERS/Youssef Boudlal

Published Dec 21, 2023


By Ahmed Eljechtimi

Morocco's tourism industry looks set to have had a record year, boosting the wider economy, despite September's earthquake and what sector professionals see as some disruption to winter bookings due to the war in Gaza.

Tourism accounts for 7% of gross domestic product and is a key source of foreign currency.

The Tourism Ministry expects 2023 arrivals to reach 14 million by year end, with 13.2 million visitors by the end of November.

In 2022, 11 million tourists visited Morocco and in 2019, the last year before the Covid pandemic hit foreign travel, there were 13 million arrivals.

"All signs point towards hitting the 14 million milestone by December," said Tourism Minister Fatim-Zahra Ammor by email.

Morocco aims to reach 17.5 million visitors by 2026 with the launch of new airline routes, and 26 million by 2030, when it will co-host the World Cup with Spain and Portugal, Ammor said.

The sector has overcome some adverse events. September's earthquake, that ravaged villages in the High Atlas mountains, caused minor damage in Marrakech, one of Morocco's main destinations, raising concerns for the area's economy.

Business recovered there with the IMF and World Bank meeting held in the city in October, but has slumped since the start of the war in Gaza, 3,500 kilometres away, said Faouzi Zemrani, a Marrakech tour operator.

"There have been cancellations as well as a steep drop in bookings this winter," he said.

Several hotels contacted by Reuters in Marrakech said bookings for the new year holiday season were below pre-pandemic levels.

Morocco agreed to boost ties with Israel in 2020 and this year the countries had said they would upgrade ties to ambassadorial level.

Moroccan tourism leaders had hoped this would prompt a big surge in Israeli tourist arrivals.

However, that is now "at a standstill" said Henri Abizker, who organises tours for Israeli tourists, though he expected it to pick up again after the war.

Morocco this year announced a three-year strategy to boost tourism with a $600-million investment.

Last week it said the low-cost airline Ryanair could operate more routes to and inside Morocco and Ammor said Rabat was talking to 20 other airlines to add routes.

Morocco should seek tourists from both Latin America and Asia to strengthen the sector, said Lahcen Zelmat, head of the hotel federation.

While 70% of arrivals are European, Morocco's tourism ministry is planning to boost arrivals from China, Japan, India and the Middle East, the minister said.